Tuesday, July 30, 2013
Planning your Business Email Marketing
The subject line in your email marketing campaign message should be compelling and interesting. Your customers are more likely to read the email if the subject header interests them. Emails that have suspicious, strange, or uncreative subject lines will likely be deleted before they are read.
To increase the size of your mailing list, include simple ways for potential customers to opt in to receiving your emails. This can be done by setting up some kind of form where they enter their email. It's important to do this so you're not bothering people that didn't sign up.
Keep your customers loyal by using custom, personalized email communications. Take advantage of the opportunity to tell them about new discounts or special offers. Send information about products based on what they previously purchased. Customers who already trust you and have a relationship with you are easier to convert for sales than new customers.
Your marketing emails should be brief and to the point. Use direct language when possible. Showing you value your reader's time as much as they do, will establish trust and goodwill. This also increases the likelihood that subscribers will read your message all the way through. This is crucial. Don't forget that the last part of your email will probably have important links and information.
Make sure to choose the sending day wisely and according to your readers' schedules. If your newsletter is very business related, consider sending it out sometime between Monday and Thursday, as those are the days when people are often in "work mode". Mail leisure or family related newsletters on weekends.
Subscribe to the marketing campaigns of your competition. If you join their email list, track them with ease. This will help make your campaigns better than others'. If they are lacking in one area, you can try to use that in your campaign. For example, if your competitors are offering a type of promotion, discover methods of offering identical, but better, promotions.
Create email lists organically. Don't rent or buy a list. Instead, make up a list of contacts by using business cards of people you have met, and also by utilizing subscription sign ups within your site. Your list will grow with people who are truly interested in your business.