Successful online business can't be led without email marketing. Many people know that it is very important to have a web site but having a web site is only one step in creating successful online presence. You have to stay in touch with your clients and prospects. You need to have a two way communication with your clients and prospects and best way to do this is to have an email newsletter. To send emails to your customer you need the right email marketing software.
The first thing you will have to decide in choosing software for your email campaigns will be whether you want to use free or fee based software. Some people may say: "There is much free software on the Internet. Why would I pay for email marketing software?" This is because some people still don't have a habit to buy things on the Internet, especially non-tangible items such are software and services. Many people still don't realize the power of email marketing so they think that can be satisfied with a free service.
You can choose to use free software for email marketing but you will be limited for some more advanced options. Some big portals offer free services for creating groups. This is OK, but in this case you will send your email messages without many important features like personalization, email tracking, sending SMS, using CSV files etc.
It is recommended that you use fee-based email marketing software for your business email campaigns. However, you always have to look for a provider who offers a free trial, as well just to fin d out if it is really suits in your company.