Have you ever sent an email and wondered if it made it to the recipient? Unless you have email marketing software tracking, I'm betting you have. Once you click send, you have no way of tracking if the recipient ever received, read, forwarded, or deleted your email. Sure there are some basic capabilities within programs such as Outlook, but what if you were 100% guaranteed to know what happens once you press send? Luckily, there are some tools that have these options.
There are various applications available that provide email marketing software tracking that offers advanced capabilities. For example, some of these applications notify you exactly when the recipient received your email, whether or not they've opened it, what time they opened it, and whether or not they forwarded it on to others.
Email providers are getting stricter and stricter with what they consider "Spam" so once you send your email or newsletter campaign to your opt-in list, there is a good chance that it is still ending up in Spam filters. People rarely, if ever, check their spam folders so if it ends up there, it stays there untouched.
The good news, there are email marketing software tracking programs out there which surprisingly allow you to avoid spam folders altogether. They 100% guarantee that your email will never end up in spam folders.
As the world of Internet marketing grows bigger, so does the importance of email marketing software tracking. It is important that your campaigns are being delivered and that they are successful. You want to be able to rest assured that your clients or subscribers are receiving and reading your messages. There is no point to spending time and money on campaigns if you never reach your audience.