By quickly responding to the needs of your prospects and using the right words in your message will surely make your business more prosperous. These visitors will come back to buy from you again and again. Software makes the job easier and easier every time, automation is the key to success in any business. The object is to have your software do what it will take 50 people to perform in an office environment.
Bulk emailing software many times returns some bad links which can stack up against you if you don't take quick action. Many software packages will let you know what links are defective and sometimes will delete them automatically. But proper etiquette will let you review the links and also let the source know they have a "dead one". Spamming rules will offer the customers with the option of unsubscribing from a list if they wish, and the list should not try to insist in convincing the person to stay, but at a later time you could send a survey to find out what did that person dislike and maybe improve the website with the feedback.